It is not a gift but a package that is delivered today. In addition to basic functions such as the protection of goods, the transmission of product information, and the promotion of goods, exquisite gifts also carry information that conveys emotional communication between people and enhances the value of gifts. From a commercial point of view, gift packaging is a bridge that embodies the human emotional communication medium and mutual love.

With the development of the times and the advancement of science and technology, we should constantly explore and recover some intriguing connotations and a higher aesthetic interest in gift packaging design. A concern for traditional culture and a deeper physical examination should be noted. The traditional inheritance and deconstruction, the pursuit and exploration of the taste of art. In the style of gift packaging design, it emphasizes a natural, intimate, rustic, healthy and environmentally friendly aesthetic sense. As a gift packaging design, it is not only limited to circulation and display on the market and shelves, but also can be more involved in people's social relations and life. Among the details, there are emotional exchanges of gifts, hand-writable features, these are different from the general packaging of "one-time" use characteristics, need to have an intriguing connotation, refreshing charm, and more humanized design become the focus.

The design of gift packaging we are referring to today does not refer to a particular area, such as souvenir packaging, but should be integrated into all areas of commodity packaging. From the perspective of vertical and horizontal fields of product packaging, gift packaging involves gift packaging. Always, infiltrating all aspects of the commodity packaging field, it should be a diversified, all-encompassing type of packaging design, such as: flower plant packaging, Food Packaging, Apparel Packaging, native product packaging, handicraft packaging, cosmetics packaging, electrical product packaging, Commodity packaging, fruit packaging, toy packaging, etc.

Gift packaging takes “emotion” as its appeal point, and “communicating” as the purpose of design. It integrates the content of products and the form of design to enhance the taste of “ritual”. In terms of its cultural aspects, gift packaging can be embodied in two aspects. First, gift packaging design should highlight national cultural characteristics and characteristics of the times; second, gift packaging design should adopt natural materials to convey “strong and simple "Friendship," natural and harmonious cultural connotation.

First of all, with the improvement of people’s living standards, while pursuing material satisfaction, they are also eager to pursue spiritual satisfaction. That is, they need a packaging with a cultural taste, which can lead consumers to generate an emotional resonance. Therefore, we should think about the social utility of design and focus on the cultural nature of design. Culture refers to the material and spiritual production capacity, material wealth, and spiritual wealth acquired by humans in the course of social practice. The development of form forms a national tradition. However, the culture that this packaging design should represent does not refer to the traditional culture of the country alone, but is a complex that coexists with the characteristics of the times. Traditional packaging forms of various nationalities in our country are diverse, and cultural progress directly affects the development of packaging, especially the packaging of gifts. Traditionally, various types of boxes and boxes made of Phoebe and eucalyptus are used for storing pens, inks, books, paintings, enamels, and other articles. It is a kind of exquisite gift packaging. The people of all ethnic groups use reasonable materials in their packaging, produce cleverly crafted, uniquely shaped, distinctive decorative styles and rich local traditional styles, which make foreigners feel unique and unique. When humans follow the pace of the times, they are increasingly attached to traditional culture. China is a country with a long history. For many years, it has deposited many essences of ancient, modern, modern and folk art. People have inextricably bound it. In the "Biluochun" gift tea packaging shown in Figure 1, the melodious, elegant, musky, and long-lasting emotions of Chinese tea culture are vividly reflected. The luxurious and elegant pattern is used as a packaging material, which is concise and crisp yet nationalized. Expressing the characteristics of humanistic culture in tea gift packaging, it also integrates the emotional communication in world culture. The dignified text and the intense and rich color contrast give the tea culture its quality attributes.

From the perspective of the horizontal design of gift packaging design, examples of the perfect unity of ethnic cultural characteristics and characteristics of the times can be found everywhere. For example, Japan's commodity packaging, especially gift packaging, has a strong national character and era, and its pattern style and text. The use of forms and colors reveals a strong and graceful style. The dots, lines, and faces that are arbitrarily arranged are arbitrarily arranged, showing the emptiness and charm of traditional Japanese culture. However, Japan's packaging is not just nationalization. Its pattern distribution, text layout, and color combination make people not question the Western culture of boldness and boldness. Gift packaging design differs from the pure art creation in that it is restricted by many aspects such as product attributes and sales expense psychology. Therefore, the way to improve the cultural taste and characteristics of the times in gift packaging design is different because of different products. It is not a product of calligraphy art + folk motif +......, etc. It is only the product of the collective pursuit of the traditional culture of the nation. It has a deeper research on modern aesthetics, and it is a modern marketing science, psychology of sales, and materials. With the full understanding of science and technology and other disciplines, as well as the mastery of modern expression language and form, we can design a gift design that combines love with reason.

Second, gift packaging design should be based on natural materials in the choice of packaging materials, such as paper, bamboo, wood, mud, plant stems and leaves and other natural materials, according to local conditions, only the amount of design and production of packaging materials. Traditional natural packaging materials are packaged in three forms: original state, simple processing, and elaborate decoration. This not only embodies the three major orientations of oriental traditional aesthetic concepts, and it has no ornaments--taking nature as the beauty of nature, and decorating not taking nature--because it is a harmonious and harmonious beauty. Natural beauty is famous in the world for its artistic beauty, and it also reflects modernity. Human environmental awareness. The wood used for packaging, either kept in its original state or after being polished. Bamboo, either directly from its knots into bamboo tubes, or after peeling its skin and then woven into a device. The leaves and cuticles (brown bark) of those plants have become the preferred materials for gift packaging. Pottery and glass products that have been fired have also been used as packaging materials for thousands of years. The tanning history of animal hides is even longer, with exquisite craftsmanship and praise. Modern people pay more attention to enjoying the return of nature's gifts and natural breath from the vision and touch of natural materials. The designer must understand the characteristics of natural materials, present its spirituality and charm, and use reorganization to create a new life. It contains all the cultural information.

Third, the choice of materials should pay attention to the adaptability of gift packaging design, especially the adaptability of certain national style habits in certain regions. China's east, south, west, north, Han, ethnic minority areas, cities and rural areas are vast and often have different aesthetic habits. In the design, the bamboo materials in the south should not be used rigidly in the packaging of northern Beijing fruit products. Sichuan pickles should not be packaged into cans. If you use Henan Mai Mai rod packaging jewelry, give us the feeling is not only the wrong form of packaging design, but also have unreasonable factors in the selection of materials. In addition, many products have strong local characteristics. For example, Fujian has a tea packaged from bamboo shoots, tea pots made of anti-springs from Zhejiang, coconut sugar from Guangdong, gluten from Wuxi, and Huadiao jar from Shaoxing. The rationality, clever production, and unique shape are the elements that should be promoted and excavated in gift packaging design.

In the material of gift packaging, the application of contrasting materials and natural materials is stressed, and the natural thick texture and simple atmosphere are fully utilized. In addition, a new type of modern decorative printing paper can be borrowed to construct a new image of packaging. More abundant. Figure 9: Gifted serialized packaging design using recycled paper as a material, matching the fruits of the same color, organically combining the shape, color, and material, and embodying the characteristics of the era in the nationalization, giving people an elegant, cordial, and patina. The affinity of ancient townships has reached the cultural characteristics of people who are in love with things.

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